Buscando al doble de William Levy
This is a mixed digital and broadcast campaign I worked on while I was with Omincom's Dieste in Dallas, TX. AT&T wanted a clever and engaging campaign to help promote it's UVERSE services across its Hispanic market. I worked closely with team members and Creative Director on concept and production. I also help lead the digital initiative due to my previous digital experience. When we heard that we would be working with William Levy, I remembered seeing him on M&M's 'One Track Mind' Commercial. I thought it would be very cool to work with him. The CD briefed the team and soon we after a few brainstorming sessions, we came up with some ideas and narrowed down one that was approved by the client. The broadcast required the whole team but I was also able to facilitate the digital portion of the campaign. Here is a collection of some of the work I participated on as Senior Art Director.
Broadcast
Be a super spy like William Levy and watch all of your programs on any device, anytime, anywhere on AT&T UVERSE.
Digital and Social Media
As part of our social media engagement, I designed a Facebook Application that would allow Facebook users to enter a contest by sending video of themselves doing their best William Levy impression. They could then upload the video and share a post with their friends. The UI was based upon Facebooks GUI design tools.
A pair of high impact Facebook post.
