{"id":627,"date":"2026-08-03T13:56:52","date_gmt":"2026-08-03T13:56:52","guid":{"rendered":"https:\/\/torreyowens.com\/staging\/?page_id=627"},"modified":"2026-08-04T01:07:43","modified_gmt":"2026-08-04T01:07:43","slug":"accurate","status":"publish","type":"page","link":"https:\/\/torreyowens.com\/staging\/accurate\/","title":{"rendered":"Accurate"},"content":{"rendered":"<body>\n<div class=\"wp-block-group alignwide has-primary-accent-background-color has-background is-layout-flow wp-container-core-group-is-layout-2caa9217 wp-block-group-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--m);padding-right:var(--wp--preset--spacing--m);padding-bottom:var(--wp--preset--spacing--m);padding-left:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"740\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM.png\" alt=\"\" class=\"wp-image-213\" style=\"aspect-ratio:21\/9;object-fit:cover\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM.png 1920w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM-300x116.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM-1024x395.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM-768x296.png 768w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/07\/Screen-Shot-2023-08-04-at-11.53.09-AM-1536x592.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-39b65adf wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-right:0;padding-bottom:var(--wp--preset--spacing--xs);padding-left:0\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-ec988ed0 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:4px;padding-top:2px;padding-right:var(--wp--preset--spacing--xs);padding-bottom:2px;padding-left:var(--wp--preset--spacing--xs)\">\n<p class=\"has-primary-accent-color has-text-color has-xs-font-size wp-block-paragraph\" style=\"font-weight:500\">Public Health<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--wp--preset--color--secondary);border-width:1px;border-radius:4px;padding-top:2px;padding-right:var(--wp--preset--spacing--xs);padding-bottom:2px;padding-left:var(--wp--preset--spacing--xs)\">\n<p class=\"has-fixed-white-color has-text-color has-xs-font-size wp-block-paragraph\">Service Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--wp--preset--color--secondary);border-width:1px;border-radius:4px;padding-top:2px;padding-right:var(--wp--preset--spacing--xs);padding-bottom:2px;padding-left:var(--wp--preset--spacing--xs)\">\n<p class=\"has-fixed-white-color has-text-color has-xs-font-size wp-block-paragraph\">Enterprise UX<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-fixed-white-color has-text-color has-link-color has-l-font-size wp-elements-425f1255c55b1ba70c2e0a3d1ef4005a\">Modernizing Public Health Data Reconciliation<\/h3>\n\n\n\n<p class=\"has-fixed-white-color has-text-color has-m-font-size wp-block-paragraph\">Designed a modern reconciliation platform for the CDC that transformed spreadsheet-driven workflows into a clearer, more scalable experience for state and federal public health teams.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background-background-color has-background is-layout-flow wp-container-core-group-is-layout-f8b4f7d4 wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-f4ec298847978b5c387350df87049d5e\">The Problem<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">Public health data is only useful if people can trust it.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">Every day, state public health agencies send disease surveillance data to the CDC. In theory, those records should match. In reality, they often don\u2019t.<\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">An investigation might begin with something as simple as a case count being off by one. From there, epidemiologists would manually compare spreadsheets, search through multiple systems, and rely on years of institutional knowledge to determine whether the problem was a reporting error, a missing record, or simply two systems interpreting the same data differently.<\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">The work wasn\u2019t difficult because people lacked expertise.  It was difficult because the tools never gave them a clear place to start. Our goal wasn\u2019t simply to build another application. It was to make finding the truth easier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/ACCURATE-HERO.png\" alt=\"\" class=\"wp-image-657\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/ACCURATE-HERO.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/ACCURATE-HERO-300x200.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/ACCURATE-HERO-1024x683.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/ACCURATE-HERO-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-10b9f743ea45114bf74670d40f4c0220\">Why It Was Hard<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">This wasn\u2019t a software problem. It was an ecosystem problem.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">One of the biggest lessons I learned on ACCURATE is that complex systems rarely have a single source of truth. Every participating state had slightly different workflows, data quality, reporting schedules, and operational constraints. What looked like \u201cbad data\u201d was often the result of different business rules or legitimate differences in how systems stored information. That meant we couldn\u2019t design for one workflow. We had to design for many. <br><br>The challenge wasn\u2019t deciding where to place a button or simplify a screen. It was creating a process that gave users confidence regardless of which state they represented. That required spending far more time understanding how people worked than deciding what the interface should look like.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-large has-custom-border is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"814\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/DR-Dashboard-Management-1024x814.png\" alt=\"\" class=\"wp-image-643\" style=\"border-radius:14px\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/DR-Dashboard-Management-1024x814.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/DR-Dashboard-Management-300x238.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/DR-Dashboard-Management-768x610.png 768w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/DR-Dashboard-Management.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-4000e3eeecb6644e093a1bf39179b91e\">My Role<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">I led UX from discovery through MVP.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">From the beginning, my responsibility wasn\u2019t just designing screens.<br><br>I partnered with CDC stakeholders, epidemiologists, engineers, product managers, and participating states to understand the reconciliation process, identify pain points, and translate complex operational workflows into a product that felt structured and approachable.<br><br>My work included:<br><br><mark style=\"background-color:#f5c720\" class=\"has-inline-color\"><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Planning and facilitating discovery sessions<br><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Interviewing users and subject matter experts<br><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Mapping reconciliation workflows and service blueprints<br><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Creating wireframes and interactive prototypes<br><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Validating designs with CDC and state partners<br><span style=\"font-family: -webkit-standard; font-size: medium; white-space: normal;\">\u2022 <\/span>\u00a0Working closely with engineering throughout implementation<\/mark><br><br>One thing I\u2019ve learned over the years is that good UX isn\u2019t created in Figma. It\u2019s created through conversations. By the time I started designing interfaces, most of the difficult design decisions had already been made through discovery. The work wasn\u2019t difficult because people lacked expertise.  It was difficult because the tools never gave them a clear place to start. Our goal wasn\u2019t simply to build another application. It was to make finding the truth easier.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-d08a7f85cceb894dc89f1b33c73cd523\">How We Got There<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">We resisted the urge to build first<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">Instead of immediately designing a complete solution, we focused on understanding the entire reconciliation journey. We observed how epidemiologists compared records, documented decision points, identified where uncertainty entered the process, and mapped how information moved between state systems and the CDC.<\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\">One insight quickly became clear. Users didn\u2019t need more information. They needed better context. That realization shaped everything that followed.<\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\"><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-large has-custom-border is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Discovery-CDC-1024x683.png\" alt=\"\" class=\"wp-image-662\" style=\"border-radius:14px\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Discovery-CDC-1024x683.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Discovery-CDC-300x200.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Discovery-CDC-768x512.png 768w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Discovery-CDC.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">Rather than designing isolated screens, we designed an end-to-end workflow that guided users from importing data through reviewing discrepancies and ultimately resolving them with confidence. Discovery didn\u2019t validate our assumptions. It replaced them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/personas.png\" alt=\"\" class=\"wp-image-675\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/personas.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/personas-300x200.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/personas-1024x683.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/personas-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Service-Blueprint.png\" alt=\"\" class=\"wp-image-665\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Service-Blueprint.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Service-Blueprint-300x200.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Service-Blueprint-1024x683.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Service-Blueprint-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-fc9979fb82f95000a0ade69ef6a99ebc\">Key Design Decisions<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">Every major decision reduced uncertainty.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">One idea continued to surface during interviews\u2026<br><br><em><strong>People weren\u2019t asking for more features. They wanted to know where to begin.<\/strong><\/em><br><br>That changed how we approached the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:15px;margin-bottom:15px\"><img decoding=\"async\" width=\"1536\" height=\"601\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/guided-workflow2.png\" alt=\"\" class=\"wp-image-670\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/guided-workflow2.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/guided-workflow2-300x117.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/guided-workflow2-1024x401.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/guided-workflow2-768x301.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs)\">Instead of presenting large tables of data immediately, we broke reconciliation into a guided workflow.<br><br><mark style=\"background-color:#f5c720\" class=\"has-inline-color\">\u2022\u00a0\u00a0Users first understood the health of the report<br>\u2022\u00a0\u00a0Then reviewed discrepancies<br>\u2022\u00a0\u00a0Then investigated individual cases<br>\u2022\u00a0\u00a0Then resolved them<\/mark><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"2560\" height=\"1386\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-scaled.png\" alt=\"\" class=\"wp-image-677\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-scaled.png 2560w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-300x162.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-1024x554.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-768x416.png 768w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-1536x832.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Wireframes-2048x1109.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wireframes Lo-Fi<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"2560\" height=\"1476\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-scaled.png\" alt=\"\" class=\"wp-image-679\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-scaled.png 2560w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-300x173.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-1024x591.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-768x443.png 768w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-1536x886.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/High-Res-Figma-2048x1181.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--l)\"><em>Schedule Reports Hi-Fi<\/em><\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\">Every screen answered one question before introducing the next. Looking back, that was probably the most important design decision we made. Not because it simplified the interface. Because it simplified the thinking required to use it.<\/p>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-d6503c914187008a545e8e51544989da\">The Product<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">Transforming reconciliation into a guided experience.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">The final product replaced disconnected spreadsheets with a structured workflow that helped epidemiologists focus on investigating discrepancies instead of finding them. Rather than overwhelming users with thousands of records at once, the experience guided them step by step\u2014from creating a reconciliation report, to identifying discrepancies, to comparing case details, and ultimately documenting a resolution. Each stage provided the right information at the right time, reducing cognitive load and giving users confidence in the decisions they were making.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ACCURATE - Aligning Public Health Data\" src=\"https:\/\/player.vimeo.com\/video\/1183227087?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">The platform allowed users to:<br><br><mark style=\"background-color:#f5c720\" class=\"has-inline-color\">\u2022\u00a0\u00a0Generate reconciliation reports<br>\u2022\u00a0\u00a0Identify missing or mismatched records<br>\u2022\u00a0\u00a0Filter discrepancies by category<br>\u2022\u00a0\u00a0Compare CDC and state values side by side<\/mark><br><mark style=\"background-color:#f5c720\" class=\"has-inline-color\">\u2022\u00a0\u00a0Review supporting details<br>\u2022\u00a0\u00a0Resolve issues through a consistent workflow<\/mark><\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">Rather than trying to automate human judgment, the product supported it. The goal wasn\u2019t replacing expertise. It was allowing experts to spend their time solving problems instead of searching for them.<br><\/p>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">The work wasn\u2019t difficult because people lacked expertise.  It was difficult because the tools never gave them a clear place to start. Our goal wasn\u2019t simply to build another application. It was to make finding the truth easier.<\/p>\n\n\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-41b5f8a15a8131a38d543e39702a07c2\">Results<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">Better workflows create better decisions.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">By the end of the project, we had transformed a fragmented manual process into a scalable reconciliation platform that could support multiple public health partners. Just as importantly, we established a shared workflow between technical teams, CDC stakeholders, and participating states. Success wasn\u2019t measured by how many screens we designed. It was measured by how much easier it became for people to trust the data they were working with.<br><br>That trust is what ultimately enables better public health decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:39px;margin-bottom:39px\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Result.png\" alt=\"\" class=\"wp-image-698\" loading=\"lazy\" srcset=\"https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Result.png 1536w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Result-300x200.png 300w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Result-1024x683.png 1024w, https:\/\/torreyowens.com\/staging\/wp-content\/uploads\/2026\/08\/Result-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-75251ba6 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-daa73b43 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-additional-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--xs);padding-right:var(--wp--preset--spacing--s);padding-bottom:var(--wp--preset--spacing--xs);padding-left:var(--wp--preset--spacing--s)\">\n<h2 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-m-font-size wp-elements-b64c9019598ac208e0a29db8f306bb38\">Reflection<\/h2>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-m-font-size wp-block-paragraph\">Great UX reduces uncertainty.<\/p>\n<\/div>\n\n\n\n<p class=\"has-m-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--l)\">Every project teaches you something.<br><br>ACCURATE reinforced something I\u2019ve experienced throughout my career. People rarely struggle because software is complicated. They struggle because they\u2019re uncertain about what to do next. Whether I\u2019m designing for healthcare, defense, cybersecurity, or enterprise platforms, I find myself asking the same question:<br><br><strong><mark style=\"background-color:#f5c720\" class=\"has-inline-color\">\u201cWhat is creating uncertainty for the user?\u201d<\/mark><\/strong><br><br>Once you answer that, the interface often becomes obvious. ACCURATE reminded me that good UX isn\u2019t about making software beautiful.<br><br>It\u2019s about helping people move forward with confidence.<\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ded590b5 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--l);padding-right:var(--wp--preset--spacing--m);padding-bottom:var(--wp--preset--spacing--l);padding-left:var(--wp--preset--spacing--m)\">\n<div class=\"wp-block-group alignwide has-background-color has-primary-accent-background-color has-text-color has-background has-link-color wp-elements-5f0dbd16cdbd8c8059bc7f961218292e has-global-padding is-layout-constrained wp-container-core-group-is-layout-293cef02 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--2-xl)\">\n<h2 class=\"wp-block-heading has-text-align-center has-fixed-white-color has-text-color has-link-color has-l-font-size wp-elements-f2eec26a99bd926c9086cdd68d41be1f\" style=\"margin-bottom:var(--wp--preset--spacing--s)\">Have a complex problem to solve?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-additional-color has-text-color has-link-color has-s-font-size wp-elements-2f74d3785dd6f21e8894b5b60a640595 wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--m)\">I\u2019m always interested in thoughtful conversations about product design, service design, enterprise systems, and human-centered AI.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-accent-color has-additional-background-color has-text-color has-background wp-element-button\" href=\"mailto:contactme@torreyowens.com\" style=\"border-radius:14px\">Let\u2019s Connect!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Public Health Service Design Enterprise UX Modernizing Public Health Data Reconciliation Designed a modern reconciliation platform for the CDC that transformed spreadsheet-driven workflows into a clearer, more scalable experience for state and federal public health teams. The Problem Public health data is only useful if people can trust it. Every day, state public health agencies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-627","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/pages\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/comments?post=627"}],"version-history":[{"count":5,"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/pages\/627\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/pages\/627\/revisions\/704"}],"wp:attachment":[{"href":"https:\/\/torreyowens.com\/staging\/wp-json\/wp\/v2\/media?parent=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}