Bringing clarity to
complex systems
I design enterprise products and services that make complicated workflows, data, and operational systems easier to understand and use.
10+ Years
UX and product design
Complex Systems
Healthcare • Defense • Cybersecurity
Discovery → Delivery
Turning complexity into clarity
How I Work
Bringing clarity to complex systems starts with a consistent approach: understand the problem, create clarity, design with purpose, and refine through collaboration.
01 Understand
Every project begins by learning how people work, not how software works. Through research, observation, and collaboration, I uncover the goals, constraints, and workflows that shape better design decisions.
02 Clarify
Reduce unnecessary complexity without losing essential detail. I organize information, align stakeholders, and simplify workflows so people can focus on the task instead of the interface.
03 Create
Transform insights into thoughtful, human-centered solutions. From service blueprints to enterprise applications, I design experiences that help people work more confidently and efficiently.
04 Refine
Great design evolves over time. Through testing, feedback, and continuous iteration, I improve solutions to better meet user needs, business goals, and technical realities.
Simplicity is about subtracting the obvious and adding the meaningful.
— John Maeda
Latest Work
A selection of recent work focused on UX, service design, and complex systems.
Public Health
Service Design
Enterprise UX
Turning Spreadsheet Reconciliation into a Scalable Workflow
Transformed a fragmented spreadsheet process into a structured CDC reconciliation platform, helping public health teams identify, investigate, and resolve data discrepancies more efficiently.
Defense
Service Design
Identity & Access
TICAM
Rethinking Identity Management for Disconnected Operations
Translated complex U.S. Army identity and access workflows into a unified lifecycle model, improving how provisioning, synchronization, and access could work across disconnected tactical environments.
Enterprise SaaS
Design System
Surveillance
RAVEN
Creating a Design Foundation for a Growing SaaS Platform
Established a unified design system for FLIR Raven, replacing fragmented patterns with a scalable foundation that improved product consistency and supported more efficient design and development.
Enterprise SaaS
Product Strategy
Leadership
Lot 360
Four Dealership Tools. One Unified Platform.
Unified four independent automotive applications into a single platform, simplifying dealership workflows while establishing a scalable product experience for future growth.
VFX
Houdini + Nuke
Fluid Worlds — Music Video VFX
Fluid simulations, particle systems, and abstract art direction for a music video — blending CG elements with live-action footage.
View project →
Arch Viz
3ds Max + V-Ray
Coastal Retreat — Exterior Rendering
Photorealistic exterior CGI for a luxury real estate project — environment modeling, vegetation, water simulation, and golden-hour lighting.
View project →
Creative Direction
Where it all started.
Creative Direction
Art Direction
Brands
Strategy
Creative Foundations
A selection of branding, advertising, digital experiences, and campaigns that shaped my approach to storytelling, collaboration, and visual design. Before leading enterprise products and service design initiatives, I spent more than a decade leading creative teams, building brands, and crafting digital experiences for global clients.
Have a complex problem to solve?
I’m always interested in thoughtful conversations about product design, service design, enterprise systems, and human-centered AI.